Architect: Gettys, Chicago
Rear-projection entry art: Shen Milsom & Wilke, Chicago
Completion: September 2007
Size: 175 rooms

Completed by Shen Milsom & Wilke in record time (three weeks), this unique project answered the Hotel Cass’s need for an artistic and arresting entry area that’s in keeping with their high-tech vibe.

Located behind the reception desk, the 80-inch rear-projection “video feature” displays a fluid series of photos that shift, pixel by pixel, in a way that’s imperceptible to the human eye. This video art software, by TransLumen Technologies, produces an extremely gradual change via their proprietary algorithms and methodologies.

A standard video wall in this location would have meant visible seams between displays and constant maintenance. A large plasma display, meantime, was too expensive and difficult to install. High-definition video was too distracting to the guests and staff. And, finally, the install depth for the display was too shallow for typical rear-projection units.

The final design solved all of the project’s challenges to create a memorable addition to this innovative hotel renovation.

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